All small business owners want to attract more clients. Without new customers coming through the door, it’s hard to stay afloat and turn a profit, as loyal customers won’t always stick around. If you’re looking for new ways to attract more clients this year, read on for our five-step guide.
- Start networking
Networking is, without a doubt, the best way to get more clients for your business. Whether you’re a one man band or you turn over millions of dollars a year, it’s essential that you build and maintain relationships with potential customers. Make sure you’re active on social media, attend local business groups and keep your LinkedIn profile looking its best.
- Hold an event
If you want to show the world what you’re made of or have something to shout about, then an event could be the ideal way to get more clients. Invite customers, influencers in your niche and your social media followers, and show off products or services. Remember to use the occasion to live tweet, and create a press release to let the media know about your successful night.
- Focus on SEO
Whether you want to admit it or not, search engine optimisation is an important part of running a business online. Although many entrepreneurs forget, overlook or even bury their heads in the sand when it comes to SEO, you should make 2018 the year you think about transforming your business online. Of course, you could learn the basics of SEO yourself, or you could work with a company that offers SEO for small businesses, like Muffin Marketing, based in Middlesbrough.
- Offer referral benefits
Want to encourage existing customers to recommend your business to their friends and family? Then consider a referral scheme, where you offer your customers a bounty or benefit every time a new customer signs up. For example, you could offer a discount on their next order, or even a free t-shirt or reward on your online store. The opportunities are endless, and customers who are referred by a friend are more likely to stick around than those who find you on their own.
- Pay for social media advertising
Social media is a great way to speak to potential customers, but times have changed and the free, organic traffic that sites like Facebook and Twitter once provided are now over. Paying for advertising on Facebook is one of the most effective methods of generating leads, but it’s essential that you stick to a budget and don’t get overwhelmed with different offers. We recommend experimenting with ads so that you can find the right demographic, interests and ad copy before you commit to an expensive campaign.
We hope that these tips will help you increase your client base in 2018 – good luck with your growth!